About Us

The most trusted value fashion retailer in the Middle East.

About Us

Launched in the UAE in May 2004, Max is the largest value-fashion brand in the Middle East and caters to the mid-market segment.

With over 226 stores across the Middle East, North Africa and India, Max plans to expand its network to more markets within the region. With stores that typically measure between 1,800 sq. m to 2,800 sq. m, the company sells its own-label apparel for men, women and children, along with footwear and home accessories. With a friendly shopping experience, Max delivers More Fashion More Value.

Brand Vision
To be the leading value-fashion retailer in the region by offering good products at great prices.

Brand Philosophy
To be fair and transparent in our business transactions with all stakeholders and to provide maximum opportunities for growth.