Behind the scenes of Spring 2015 Campaign

Posted on 15 Jan 2015

Behind the scenes of Spring 2015 Campaign.


Pack, Get into cab, check-in, fly, check-out, unpack, hair, make-up, styling, lights, camera and that’s a wrap!!!

Max Spring campaign was shot in the beautiful and vibrant city of Capetown. And you ask why Capetown? Because the city has everything our Spring 2015 collection has to offer. Its landscape holds all the Prints imaginable- florals, vibrant tropical leaves, feathers, stripes and graphic prints. The City where two oceans meet was perfect for the nautical collection and its diverse cultural history fit the bohemian traveler and Masai collection. We had a great time shooting our collection, and wanted to give you a sneak peek into what’s coming this Spring.


Indigo and floral shorts! Just a little sneak of this perfect outfit for a Friday brunch


Make-up artist preparing his pallete. Soft hues of pink seem to be everywhere!


Preparing the models for the shot. Slick wet hair look, bold accessories and even bolder lips


The style team working hard to complete the look from head to toe!


Lights, Check!

Camera, Check!

Model, Check!

Are these leopard printed pants I see coming back this season!? How exciting!


How dashing do they look! You can see a bit of both trends- nautical and stripes that make these outfits completely cool !


Stay tuned on our social platforms to be the first to know when the Max Spring 2015 collection will be launched in your country. Get ready to sail away, in beautiful floral prints and bohemian styles!



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