City Max rebrands all stores in Saudi Arabia to Max in line with global identity

Posted on 20 Sep 2015

Greetings, KSA! We’ve got some exciting news that we are very happy to share with you. Citymax, your leading value fashion brand in Saudi Arabia, is now Max! The Citymax brand has decided to align all of it’s stores with one global identity. But don’t worry, fashionistas, Max will continue to offer the same great styles at the same great value.
 
 
The Citymax to Max rebranding announcement was made at a press conference in Jeddah, which was addressed by Max’s CEO, Mr. Ramanathan Hariharan. Since it’s first store launch in Riyadh in 2004, Citymax has continued to grow throughout Saudi Arabia. In just eleven years Max has opened 110 stores in 5 regions and 40 cities of KSA. These stores collectively cover 2.7 million square feet of retail space!
 
 
The 110th Max store in Saudi Arabia, was opened in the Oasis Mall in Al Kharj. In addition to mall locations, Max also has stand-alone stores in Riyadh in Sahara, Rowdha, and Talateen, in Jeddah, in Hera, Balad, and Yanbu, and one in Dammam Corniche. With more than 5,000 new styles every season it’s no wonder Max is so popular!
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