#MaxSpring2015 collection preview @Radisson Blu DXB

Posted on 19 Feb 2015

Our Spring collection preview event for media was organized at the rooftop poolside of the Radisson Blue Hotel in Media City. The venue perfectly suited the collection theme of this season, and the weather was just fabulous- cool and breezy. Fashion bloggers, journalists and editors dropped in and checked out our collection on this beautiful evening.

The venue was decorated with blooming flowers, from the tables to the pool and even hanging pots around the gazeebos. Blue hydrangeas were the perfect flowers to decorate our venue since it complemented our main color this season; Indigo!

Guests were greeted with floral head bands for the ladies and blue flower pins for the men, which they wore happily for the entire event.

The fashion media enjoyed mingling with each other, our scrumptious canap├ęs, the views and most importantly the sneak preview of the women, men and kids collections. The collections were showcased on the mannequins as well as rails and the shoes were displayed on elevated columns by our in house stylist.