Fashion Brew

Max Celebrates Individuality in its New Campaign: ‘Fashion for Real People’

Posted on 13 Dec 2015

Max teams with Arab Idol season two winners Mohammed Assaf, to inspire people to stay true to themselves in the latest ‘fashion for real people’ campaign.      Max, the largest value fashion brand in the region announced the launch...

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Making of Max’s Social Experiment

Posted on 24 Nov 2015

Max was curious to see what happens when high street fashion meets  an everyday mother.  This video showcases a day in the life of a 'real’ woman, who goes about her  routine tasks dressed as a fashionista. Her utter discomfort...

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Beat Diabetes!

Posted on 10 Nov 2015

Did you know that November is Diabetes Awareness Month? 387 million people around the world have diabetes, making it a serious international health issue, and it’s on the rise.    SO WHAT EXACTLY IS DIABETES?   There are two types...

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Do’s & Don’ts this Autumn Winter

Posted on 20 Oct 2015

Who’s ready to ditch their bikinis and sandals for soft, comfy layers and boots?! Autumn is here and this season’s Max collection has us inspired to share a few inside fashion tips with you. We’ve compiled a compact list of...

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Healthy Eating

Posted on 13 Oct 2015

As some of you may already know, October is Breast Cancer Awareness Month! Shades of pink are the colors of support and awareness. People gather annually all over the globe to raise funds for cancer research, treatments and spread knowledge...

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Bohemian Queen

Posted on 04 Oct 2015

Embrace the nonconventional and free your inner spirit this Autumn! Bohemian-gypsy style is all about self-expression and letting clothing and accessories tell your story.    Inspired by Nature     Look to nature for color inspiration! If you love exploring...

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Prepare for Eid al-Adha

Posted on 20 Sep 2015

Eid al-Adha, also known as the Feast of Sacrifice, brings families and communities together for a four day celebration. From delicious recipes to show-stopping outfits, Max has all the ingredients you need for a blessed Eid al-Adha.   Dress to...

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City Max rebrands all stores in Saudi Arabia to Max in line with global identity

Posted on 20 Sep 2015

Greetings, KSA! We’ve got some exciting news that we are very happy to share with you. Citymax, your leading value fashion brand in Saudi Arabia, is now Max! The Citymax brand has decided to align all of it’s stores with...

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Max’s Autumn 2015

Posted on 08 Sep 2015

Introducing Max Fashion’s BRAND NEW Autumn collection 2015! Inspired by global nomads and travelling gypsies from around the world, The Autumn 2015 collection has individual style for every fashionista!    Women:     This Autumn, take the bohemian-chic trend to...

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Max's Autumn Winter inspirations

Posted on 30 Aug 2015

The temperature outside might still be sky-high but here at Max all we can think about is our Autumn/Winter collection for the upcoming season! Yes, that is right, after getting inspired by the runways in Paris and Milan we are...

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Get your Spring on!

Posted on 23 Aug 2015

Get your Spring on!   Spring is finally here. The season of new beginnings, blossoming flowers, lush green gardens and sunshine. We have already given you a sneak peek of what was to come this season and now it's time to reveal our Spring 2015 collections....

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Shoes, shoes and MORE shoes!

Posted on 12 Aug 2015

The ever iconic Marilyn Monroe once said, “Give a girl the right shoes and she can conquer the world” and we could not agree more. Every modern woman’s closet has a minimum of five pairs of shoes: those for work,...

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