Behind the scenes of Spring 2015 Campaign. Pack, Get into cab, check-in, fly, check-out, unpack, hair, make-up, styling, lights, camera and that’s a wrap!!! Max Spring campaign was shot in the beautiful and vibrant city of Capetown. And you ask...
Fashion Brew
Fashion Resolutions for 2015
Posted on 31 Dec 2014
Fashion Resolutions for 2015 New Year’s is here! We know you’re busy planning a smashing resolution for 2015. You’ve probably challenged yourself to a new career path, a life-changing green diet and some serious gymming and getting-fit plans. Now...
Awesome and Affordable Gift Ideas for the Holidays
Posted on 09 Dec 2014
It’s the holiday season, and we all know what that means. Gift alerts for you and your loved ones! We know that gift shopping can be a tricky experience. You want to be sure you’ve made the right gift choice...
Winter Must haves
Posted on 06 Nov 2014
Winter is all about cozy coffee mornings, movie nights curled up in bed, barbecue in the lovely outdoors and all those gorgeous wintery fabrics, chunky knitwear, waxed denims, fur and leather , matched with stylish boots and scarves. We love...
Autumn /Winter 2014
Posted on 15 Sep 2014
Monochrome over-powers the catwalks this Autumn. This classic black & white based look, underpins the season with tinted blacks in brushed wools, furs, smooth weaves, and fluid velvets. Keeping it fresh with artistic florals, textured knits, complimentary pastels and windowpane...
Back to School with Max
Posted on 25 Aug 2014
Back to school collection with Max ‘Back to School’ season is here! It‘s that time of the year when students get all their school supplies and prepare themselves for the upcoming academic year. So come over to Max and get...
Dinner Glam
Posted on 03 Jul 2014
Iftar get-togethers, are events to look forward to this season and Max Ramadan collection has festive pieces for everyone in the family. Ladies don’t you love that essential black dress? A classic that never goes out of style. Go glam...
Maxi it with Max
Posted on 17 Jun 2014
The Maxi dress is a wardrobe staple for every woman. Max offers brilliant options in cotton and other fine fabrics, which will keep you feeling cool and breezy, even on the hottest summer days. Maxi dresses also offer a flattering...
Summer 2014
Posted on 05 Jun 2014
Summer has started with a bang and with the temperatures soaring we need all need a wardrobe revamp. Max's Summer 2014 collection (in stores now!) is your savior. Consisting of international trends and runway influences, the new line is your...
Stylist's Picks: The MAX Sale
Posted on 12 May 2014
The Max Fashions end of Spring sale is going strong and we were lucky enough to tap into the style savviness of Max's Head Stylist for an insight into his favourite pieces from the sale. Our stylist picks out...
FIFA Fever
Posted on 14 Apr 2014
The FIFA World Cup is the biggest sports event in the world. Happening every 4 years, this year the World Cup is set to drive sports fans wild.Taking place in Brazil this summer, the FIFA World Cup has football fanatics...
Spring '14: Mono-Varsity
Posted on 07 Apr 2014
Hit Spring with a cool new attitude. The Mono-Varsity collection at MAX Fashions takes one of this year's biggest trends- luxe sportswear - and turns it into Spring-appropriate outfits. If there is one piece that needs to be in your...